Lakeland Fly-Tying began trading in January 2000 and since then we have strived to become the modern, efficient online and mail-order business we pride ourselves on being today. Over the years we have developed a reputation amongst our many valued customers for carefully selecting and stocking high quality products and presenting them at the right price. As we have grown, we have invested a great deal in improving our ability to serve our customers better - introducing sophisticated stock management and order processing systems to ensure your experience of shopping with us is both fast and efficient. This allows us to ensure that all orders received before 1.00pm (GMT) will be winging their way to you that very same day.

Success has not been easy. The last 13 years must have been one of the most testing periods in history for a fledgling business. Outbreaks of the foot and mouth disease in 2001 destroyed our second year of business. This was followed by avian flu and then what seemed like years of severe weather throughout the Summer. It destroyed many of the Game Fairs we attended and, to some degree, depended on not just to sell but to say a fond "hello" to our faithful supporters. Just when you think things can't get much worse we enter the worst recession for a generation. Throughout this period Lakeland has developed and adapted to become a much stronger and driven business; one with a clear and strong business plan that is determined to be here for you for many years to come.

Through hard work and a determination, Lakeland have developed incredibly strong relationships with the world's biggest suppliers and with the support of companies like Whiting Farms, Renzetti, HMH, Dyna-King,Wapsi, Partridge and Veniards we now stock extensive product ranges from your favourite and most trusted brands. As the economy improves, Lakeland will continue to develop the product ranges so you can enjoy the many new items arriving each and every month. Lakeland's aim over the next few years is to increase product availability and offer our customers an even faster and even more efficient purchasing system with a web site that is both a pleasure to use and browse.

… and don't forget, if you need advice on our service, our products or even how to make the best use of the things that you buy, give Lakeland a call. We're here to help.

Tight Lines, Nige